You don’t get to be one of the fastest-growing, global beauty brands by accident. Enter the industry’s biggest disruptor — Anastasia Soare — the creative force behind Anastasia Beverly Hills. Anastasia’s groundbreaking Golden Ratio® method creates the illusion of facial symmetry, balance and proportion, the secret to what makes us see a face as beautiful. You’ve seen her brows on the world’s most famous faces like the Kardashians, JLo, Justin and Hailey Bieber, Victoria Beckham and Michelle Obama.

Inspired by the ancient principles of Divine Proportion, Soare patented her Golden Ratio® Eyebrow Shaping Method and patent-pending Golden Ratio Contouring Method to enhance each individual’s unique facial features. These timeless pillars of aesthetic proportion are behind every aspect of the brand — from the core Brow collection and signature services to the cult-classic Contour line and new color makeup launches. As a leading beauty innovator for over two decades, Anastasia Beverly Hills is at the forefront of industry trends while remaining true to its core.